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University of Memphis paid more than $2.3 million to run mostly empty buses

Helmsman survey shows 85 percent of the seats on Blue Line never filled

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Blue Line Bus riders: Ridership

Sophomores Patrick Cephus (left) and Clentis Jennings (right) were two of three passengers on the Blue Line Tuesday afternoon. Cephus, a political science student, said that he does not use the bus line that often. 

When Lori Ingram, a nursing student at the University of Memphis, boards the Blue Line bus service, a friendly driver and an empty shuttle usually greet her. 

The 20-year-old student from South Korea rides the bus service three days a week to take her from the main campus to classes at the U of M’s Park Avenue campus, which would be a 30-minute walk. While the service is convenient for her, she has noticed how little it is used.

 “I feel like the only person on the bus almost all the time,” Ingram said. “Sometimes, I might see two or three other people on it.” 

A survey conducted by representatives from The Daily Helmsman came to a similar conclusion.

About 85 percent of the seats on the busses that traverse the campus area five days a week are empty, and some buses make a full round-trip completely empty.

Even though students and university employees can board the shuttles without paying a fare, the service is not free. The U of M paid nearly $725,000 in 2015 to Groome Transportation of Tennessee, the private company that operates the shuttles. That money comes from mandatory and non-mandatory parking fees students and university employee’s pay. 

Since the University of Memphis signed the five-year contract with Groome in 2012, the U of M has paid more than $2.3 million to the company. The contract is set to end in February 2017. 

While some on campus complain buses are almost always empty, the buses are essential to many people who work and live on campus, said Thomas Miller, assistant director of Parking and Transportation Services at the University of Memphis.  

“The buses are really helpful. The city bus takes too long, and if I didn’t have the Blue Line, it would take me an hour to walk to work.” - Quita McKiney, 28, Physical Plant employee at the U of M 

“Yes, I’d love to see the buses with eight to 15 people on them at a time instead of threes and fours, but for those three and four, that’s their ride,” Miller said. 

Miller said when he hears complaints about ridership, he explains the bus service gets thousands of people on it per week. 

“It always surprises them,” Miller said. 

The university reported 62,465 riders in the fiscal year 2014-15, according to information provided to The Daily Helmsman by Miller.  (These numbers do not include special events or the trips to and from Tiger games.)

Blue Line by the numbers: Ridership

LEFT: This is how many people ride the Blue Line buses per year. These numbers do not include special events or round trips to Tiger games. These numbers were provided by the U of M's Parking and Transportation Services. The counts are made through cameras inside the buses that were installed through a third-party company, not Groome Transportation of Tennessee.  

RIGHT: This is how much money the University of Memphis pays Groome to run the Blue Line system. The funds that pay for this come from the mandatory and non-mandatory parking fees. With the exception of 2012, the university pays Groome about 20 percent of the parking revenue. Data collected from the University of Memphis Parking and Transportations Services to the Daily Helmsman via an open records request. 

Using the data from the Helmsman survey and determining the total number of hours and days the buses are in service, an analysis estimated the Blue Line service has about 2,300 riders every week – which is very close to the numbers Miller provided and further confirms that many buses are driving around mostly empty.  

Miller’s ridership numbers are collected via a camera mounted on the buses through a third party company, not Groome. The university only pays Groome for the hours they drive. 

“At the end of each month we go over the performance and adherence to the number of buses and time on route and if there are shortfalls we do not pay for these lost hours,” Miller said. “We have had a terrific relationship with Groome, they are a family owned company and while they have many clients nationwide, airports and universities, they are not one of those parking conglomerates. It is a good fit between the U of M and Groome.”

Blue Line Bus Driver: Ridership

Arthur Mask drives students around campus every Tuesday from noon to 6 p.m. on the University of Memphis’ shuttle system, the Blue Line. On his final trip Tuesday afternoon, only three students were using the bus. 

 Many of those who live in the graduate student housing at Park Avenue do not have cars or share one with a family member, Miller said. The Blue Line is their only way to get to the main campus.  

Many U of M employees without cars rely on the Blue Line as well, he said.

Workers such as Quita McKiney, 28, said the shuttle takes her to work. 

 “The buses are really helpful,” she said. “The city bus takes too long, and if I didn’t have the Blue Line, it would take me an hour to walk to work.”

Larry Winters, a Blue Line shuttle driver, said he sees about 40 passengers a day during his 11-hour shift.  Winters was a supervisor for the Memphis Area Transit Authority, where he worked for 30 years, before he took this job. 

Winters does not see as many passengers as when he drove a city bus, he said, but he does get to know the passengers a lot better, many of whom are U of M Physical Plant employees who rely on the Blue Line to get to work. 

“I drop a lot of them off at South campus around 3 (p.m.)” Winters said. “That’s when most of them start work.”

The Helmsman’s surveyors recorded bus ridership for a three-week period before spring break, riding the shuttles for a little more than 12 hours. They rode the bus during all hours of the day and every day of the week looking specifically at the two main campus routes, the Park Avenue route and the special route to the Kroger at Poplar Plaza.

During the 26 round trips, the survey showed that 106 people took the bus. Two of the round trips had no riders at all, and 21 of the rides had six or fewer riders. The most popular route was the Thursday afternoon route to Kroger, which had between 14 to 16 riders at a time.

Each of the buses had 28 seats for riders, which means of the 26 round trips, there were a total of 728 seats. Of those 728 seats, 106 were filled for at least part of the trip with a rider. The remaining 622 seats were empty for the entire trip, which is about 85 percent.

Contact this reporter at or at his twitter @jonathancapriel 

(4) comments


Its means that students of that university are don't have cars like precious session and maybe most of them are paying dues of paper service and study very critically. University should care the poor students anyway thank you for giving us detail of earning from parking for that university.minneapolis wordpress expert


Educational organization paid for the bus services for their college staff and students. Normally 85% of the bus blue seats remain is vacant. Students attain such service for their pick and drop approach. If we have the essay service we may get the quality result in time for the students’ preparation in exams.

I thought it was going to be an awesome source of transportation considering my husband and I take one care to work so we don't have to pay for 2 parking tags. He works on Main Campus and I work on South Campus. The TransLoc app is not accurate. It will show the bus I need to get on to get to South Campus to arrive in 5 minutes. I will wait for 20 minutes making me late for work. Also you can see the buses move through there route and one of the main... reasons I stopped using it is because you would see busses pull off in to parking lots on South Campus and just stop for 10 minutes or longer. This transportation is an incredible idea for students and employees commuting through campus but these buses are not dependable. I speak as an employee and if your going to offer something like this the number one thing it should be is dependable.
Also, the app has an option to give feedback I tried 5 times to leave feedback to voice my concerns and it would never work. So needless to say my husband and I made arrangements more dependable than Blue Line.

Well, I agree that buses are very helpful but it takes a lot of money to keep it on the way. It’s just not profitable and it doesn’t make sense. What to do if employees and students don’t use the buses and buses are empty? I think that there must be a way out. It’s a lot of money and I think that it can be used for a smarter purpose. I think that some students apply for loans online to make ends meet and it’s not right that so much money isn’t used wisely. For example, it could be used to provide some help for the students in need.

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