Brister Street Productions is teaming with GrowMemphis to make the city greener and more musical this weekend during The Brister Street Music Festival at the Levitt Shell in Overton Park and The Hi Tone Cafe on Poplar Avenue.
Jack Simon, senior communications media and political science major, started BristerFest last year as a way to highlight Memphis music and urban gardening.
"This year we hope to raise enough money - $5000 - to fully fund a new urban garden for GrowMemphis," he said. "For the future, we hope to grow and expand by having several stages set up throughout Overton Park. Also, through the years, we will create many new urban gardens throughout the city, contributing to sustainability."
Christopher Peterson, executive director of GrowMemphis, said BristerFest is helping the company in a major way.
"This means a lot for us," Peterson said. "This year is vital for us because this is our first year as an independent nonprofit."
Though GrowMemphis' mission doesn't pertain to music, Peterson said he appreciates being able to support local music through Bristerfest and have local music help support the company.
"I'm proud to be a part of it," he said. "It's really nice to have local initiatives benefitting each other."
BristerFest will feature a lineup of 30 performers, food and beverages from partner Hard Rock CafÃ© and various vendors. It begins at 1 p.m. Saturday at Overton Park and continues at the Hi Tone CafÃ© for an after-party at 10 p.m. Sunday's events will last from 1p.m. until 10 p.m. in the park.
Adam Hill, sophomore recording technology major, is the lead singer and guitarist for the band "Sound Mind," which will perform at Overton Park.
"I like that it's a lot of Memphis bands that are not really showcased that much and it's just cool to be a part of that," Hill said.
The band of three, which was formed a few months ago and has only performed twice before, will play eight songs over two 15-minute sets and Hill said the audience will enjoy what he described as a sound mixture of rock, blues and funk.
"Hopefully this will bring us some attention," Hill said. "This is definitely the biggest show we've played, so I'm hoping to get our music out there."
Chris Dansby, former junior marketing major, left school to pursue his rap career and will perform under his stage name, Preauxx, at the all-hip-hop after-party at the Hi Tone.
Amid previewing a few new songs from his upcoming album, "When Caged Birds Sing," he will perform fan favorites, such as his song "Don't be upset."
"I really love the Midtown area, and I am passionate about Memphis growing and being greener," he said. "It's our earth and we have to look out for the younger kids, so they can have what we had. Nobody is going to take care of it but us, so somebody has to take initiative."
Tickets for BristerFest can be purchased at Scootie's One Stop Shop at 3566 Walker Ave., online at www.bristerfest.com or by phone at (901) 318-3969.
Either $5,000 or 70 percent will go to benefit GrowMemphis and you can also donate directly online at www.growmemphis.org.
"I know the food will be awesome," Peterson said. "I spent all last weekend in my office, so I'm looking forward to being able to get outside, listening to some music and meeting new people."