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U of M advertising team wins best presenter

By Jason Jones
On April 19, 2012

The University of Memphis' senior advertising team received second place in the National Student Advertising Competition along with one of its five contestants winning Best Presenter of the competition.

"You could call it a comeback year," said Sandra Utt, advertising professor and advisor for the department of journalism.

The NSAC takes place every year at the end of the spring semester.  Participants are given a client, budget and set of objectives for the project.

This year's client was Nissan Motor Company, with a budget of $100 million and a target audience of 18 to 29-year-old multicultural people.  The objectives were to increase lasting favorability and brand awareness, Utt said.

The 18 seniors from The U of M began the competition in the fall. Nine schools from across the Southeastern region competed. The U of M finished second to the University of Alabama by three-tenths of a point.

"Anything could go wrong or right, and the stars just seemed to be shining right," Utt said.

It was the second year in a row that The U of M produced the best presenter in the competition with this year's winner being Walter Smith, senior journalism major.

"He was very in control and made you believe what he was saying.  He took command of the room," Utt said.

Winning the award has helped Smith network, he said.

"The NSAC is a big deal in the advertising world and it's a real honor to have won best presenter," Smith said. "I'm already getting calls from different companies including ones I didn't even apply to."


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